Apple is reportedly considering a price increase for its high-end iPhone Pros when new models are released later this year. The current iPhone Pro starts at $999 in the U.S., while the Max model with a larger screen starts at $1,099. The potential price hike is aimed at boosting Apple’s overall revenue by increasing the average selling price of its new iPhones.
During the Covid-19 pandemic, Apple refrained from raising prices for its new iPhones due to parts shortages and increased costs for services like freight and parts. However, the company often adjusts prices for its products globally in response to currency fluctuations.
In addition to a possible price increase, the new iPhone models could also come with a USB-C charger instead of the traditional Lightning charger. This change is in compliance with new European regulations.
Supply chain analyst Ming-Chi Kuo has made predictions about the upcoming Pro models, suggesting they may feature a titanium case and thinner bezels. These potential design changes could further enhance the desirability of the latest iPhones.
Industry analysts believe that the price increase could take advantage of consumer demand for the best and most expensive devices in the smartphone market. Although overall smartphone shipments have been declining, the premium market and Apple are expected to be less impacted by this trend.
If Apple goes ahead with the price increase, it would demonstrate the company’s confidence in its ability to maintain a strong position in the smartphone industry and capitalize on its loyal customer base. As the release date approaches, consumers will eagerly await more information about the features and confirmed prices of the new iPhone Pros.