Apple’s Highly Anticipated Vision Pro Headset Faces Setback in Production
Renowned Apple analyst Ming-Chi Kuo has made an unexpected update to his forecast for the highly anticipated Apple Vision Pro headset. According to Kuo, the production of the headset is being cut to between 400,000 and 450,000 units, a significant decrease from the previous market consensus of over 700,000 units. This news has sparked panic among Apple enthusiasts who were eagerly awaiting the release of the groundbreaking VR device.
Bloomberg’s Mark Gurman further added to the concerns by reporting that demand for Vision Pro demos is “way down” and sales in some locations have taken a significant hit. This unforeseen development has left many questioning the future of the headset that was expected to revolutionize the world of virtual reality.
The production numbers for the Vision Pro have been a point of contention in past predictions, making it difficult to determine the exact number of units Apple intends to produce. Despite the setback, the potential revenue from sales of the Vision Pro headset is estimated to be around $1.4 billion, a fraction of Apple’s total revenue.
Apple has heavily invested in research and development for the Vision Pro, similar to Meta’s investments in VR technology. The headset is seen as a key step for Apple in developing a platform that could reshape the company’s trajectory, much like the impact of the original iPhone.
The Vision Pro boasts advanced optics and eye-tracking features, but there are also drawbacks such as weight and comfort issues. However, industry experts suggest that the focus should be on potential future upgrades or additions to the Vision Pro, rather than the number of units sold.
As Apple navigates this setback in production, all eyes are on the tech giant to see how they will overcome these challenges and bring the Vision Pro headset to the market. Stay tuned for further updates on this developing story.
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